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The Beer Circle » Guinness, Opinion » Guinness’ New Ad: Breaking the Mold

Guinness’ New Ad: Breaking the Mold

On the whole, beer advertisements tend not to be very kind towards men.

More often than not depicted as fat, lazy, drunkards who seek nothing more than maximum-volume cheap beer delivery, juvenile humor, ogling at scantily-clad cheerleaders, and watching football without being disturbed by unbearable nagging wives, these tragic examples of the male specimen are glorified and idealized.  The dumber you are, the more manly you are, so long as you like watching football, and drinking foreign-owned, American flag-clad adjunct lagers.  Emasculation is fun!

Guinness, which I’ve always had a certain soft spot for, is seeking to change that with their new advertisement.  They’re touting Guinness as the beer of better, more considerate men.  Men who embrace athleticism and kindness.  The ending is worth not spoiling, so you’re best off watching this one for yourself – it’s right here for you.

I write this as I sit at a bar, myself.  A Guinness is next up for me.

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Written by Garrett Miller

Garrett brings a somewhat different perspective on beer to the table. While always thrilled to try any new, exotic brew that finds itself his way, Garrett finds that he's often quite satisfied with reliable, common craft choices. As such, Garrett is a fan of trying and reviewing these (admittedly less expensive) beers, and using them to introduce the exciting, flavorful world of craft beer to those not-yet-acquainted. Garrett’s favorite styles are IPAs and bourbon stouts, but won’t turn his nose up at anything. Find Garrett Miller on Google Plus

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